How many of your current Chattanooga rental properties are sitting vacant, collecting dust while simultaneously draining money from your accounts? Even one vacant unit can cost you thousands of dollars. Instead of letting your vacancy rate rise, start marketing online.
These property marketing and advertising tips can help your Chattanooga listings gain more online visibility. As more people find your properties, you can generate more applications. Develop your marketing strategy using these five tips today!
1. Know Your Audience
Potential tenants won't even glance at your Chattanooga property listing if it doesn't meet their needs. Before using these real estate marketing ideas, research your target audience. Audience research will help you personalize your marketing materials.
About 45% of people won't spend time with content that isn't relevant to their interests. Your real estate marketing ROI could rise by eight times if you personalize communications.
Define who your ideal tenants are by gathering demographic and psychographic research. For example, you can group people based on:
- Age
- Gender
- Location
- Marital status
- Buying behaviors
- Online behaviors
- Pain points
- Education
- Hobbies
- Interests
For example, perhaps you're trying to reach families. Update your listing to appeal to families by highlighting parks, restaurants, and family-friendly venues.
Gather keyword research to determine what terms renters use to find listings in Chattanooga. Keyword research will help you optimize content to appear for these searches.
2. Foster Client Relationships
Create engaging, helpful content to start engaging your target audience. You can share your content using multiple marketing channels.
Provide content your ideal tenants want to read. For example, maybe they're looking for moving tips or tips for choosing great rental properties.
End each post with a call to action to encourage engagement. Engaging your audience can help you foster stronger client relationships. If you're struggling to foster stronger relationships, hire a property management company.
3. Use Search Engine Marketing
Search engine marketing includes search engine optimization (SEO) and pay-per-click (PPC) advertising. About 68% of experiences online start with a search. Use your keyword research to optimize your content for relevant searches.
Use Facebook Ads and Google Ads to create text and display ads online. When people click on your ads, they'll find your listings.
4. Leverage Multiple Marketing Channels
Once you start using these real estate marketing ideas, commit to posting consistently and frequently. Otherwise, people may forget about your Chattanooga listings. Posting on a schedule will help you linger in the forefront of the renter's mind.
Keep them engaged by informing them of available properties. You can also host contests.
5. Nurture Leads
Use an email lead magnet to encourage subscriptions. Send regular emails informing locals of available vacation rental investment properties or real estate trends.
Email marketing will allow you to nurture leads with future and current tenants. You could have an easier time retaining tenants, improving your ROI.
Use Property Marketing and Advertising
A strong property marketing and advertising strategy can help you attract new tenants. Otherwise, your vacancy rate could rise. Use these real estate marketing ideas to attract new Chattanooga renters.
You don't have to apply these tips alone. Working with a Chattanooga property management company can save you time and money.
PMI Scenic City has nearly 20 years of experience helping property investors. We use state-of-the-art technology to maximize our clients' earning potential. Contact us for help with your marketing strategy.
